marketing research

Sectors:

advertising and media

motorisation

financial services

FMCG

tourism

Methods:

image studies

name/logo tests

Mystery Shopper

products testing

satisfaction tests

advertisement awareness and tracking

positioning studies

public opinion polls

Sectors:

political parites

governmental institutions

media

non-govenrmental organisations

Methods:

rating of political parties and politicians

tests of political coalitions

tests of political platforms and campaigns

political decisions pre-testing

thematic public opinion polls

research on particular social groups