Ośrodek Badania Opinii Publicznej i Rynku

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research projects

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mareco-impact-test


The purpose of this study is to evaluate the effectiveness the advertisement. By now we offer full range of Impact-Test research: radio, TV, cinema, newspapers&magazines advertisement studies.

 

omnibus


Omnibus surveys - are the surveys in which a number of different clients ask their questions of the same sample of people, thus it is as effective way of collecting data, especially for smaller projects. The number of questions is limited to the available time.

 

public opinion polls


Mareco Polska from the very begin of its existence in the Polish public opinion research market, from the year 1993, has studied electoral preferences, ranked political parties and politicians, tested political coalitions and political platforms.

 

image studies


When studying brands strength, one must proceed from the perception of a brand to the behavioural aspect - how do the consumers act regarding particular brands. Those actions can be judged based on the sales results, but the knowledge of the motivations and attitudes behind those actions is crucial for the possibility of forecasting future behaviour.

cosmetics market


In case of each examined product answers to the questions concerning: buyer's motivations, place of acquisition, sources of information, frequency of acquisition, evaluation of the product, loyalty to brands or producers, familiarity with the advertisements of cosmetics brands, are being delivered.

supermarkets in Poland


The study "shops and shopping habits" runs four times a year, although the actual frequency depends on clients' interest.

Metod: face to face interview, random sampling with quotas, representative for the entire populations of ten largest towns in Poland aged 15 to 65.

 

 

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MARECO Polska,

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