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mareco-impact-test
The purpose of this study is
to evaluate the effectiveness the advertisement. By now we offer
full range of Impact-Test research: radio, TV, cinema,
newspapers&magazines advertisement studies.
omnibus
Omnibus surveys - are the
surveys in which a number of different clients ask their
questions of the same sample of people, thus it is as effective
way of collecting data, especially for smaller projects. The
number of questions is limited to the available time.
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public opinion polls
Mareco Polska from the very begin of its existence in the Polish
public opinion research market, from the year 1993, has studied
electoral preferences, ranked political parties and politicians,
tested political coalitions and political platforms.
image studies
When studying brands strength, one must proceed from the
perception of a brand to the behavioural aspect - how do the
consumers act regarding particular brands. Those actions can be
judged based on the sales results, but the knowledge of the
motivations and attitudes behind those actions is crucial for
the possibility of forecasting future behaviour.
cosmetics market
In case of each examined product answers to the questions
concerning: buyer's motivations, place of acquisition, sources
of information, frequency of acquisition, evaluation of the
product, loyalty to brands or producers, familiarity with the
advertisements of cosmetics brands, are being delivered.
supermarkets in Poland
The study "shops and shopping habits" runs four times a year,
although the actual frequency depends on clients' interest.
Metod: face to face interview, random sampling with quotas,
representative for the entire populations of ten largest towns
in Poland aged 15 to 65.
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